penser hors limites
We are an industry-agnostic agency that specializes in objective-driven brand strategy spanning marketing, communications, and business development.
We're fascinated by the power brands possess to drive passion and growth at a venture's every stage – from startup to maturity to re-invention.
With our clients' mission and objectives front-of-mind, we:
BUILD AND POSITION BRANDS FOR GROWTH
DEFINE COMPETITIVE VALUE AND SALES PROPOSITIONS
CONVERT PROPOSITIONS INTO PLATFORMS AND CONTENT
AMPLIFY BRAND VOICE ACROSS STRATEGIC TOUCH POINTS
ACQUIRE CLIENTELE AND NEXT-GEN AUDIENCES
TRANSLATE BRAND EQUITY TO LAUNCH NEW EXTENSIONS
GENERATE BRAND EXPERIENCES, LOYALTY, AND REVENUE
Our perspective is informed by 20 years' experience facing an array of emergent challenges at global brands, startups, and philanthropic organizations. For us, "luxury" describes a design-based approach to growth that values purpose, creative innovation, and native human experience.
A commitment to positive social impact underpins our work, and we are proud to have brought the for-profit and philanthropic worlds together in several original platforms and campaigns.
Our channel for the things we LOVE and love to do!
THINK – AIM – DIVE IN
Las Varas Coastal Ranch
Dan Tana's 50th Anniversary
"Simply Perfect" Patrón Tequila - 60 Hands
Kevin Mark Lodie founded DIVERSIFIED LUXURY at the turn of the millennium, as culture, commerce and communication went online... worldwide.
As the agency’s managing partner, he leverages teams in New York City and Los Angeles whose collective expertise spans all aspects of brand marketing, communications, the digital tech stack, and transmedia creative production.
Kevin began his career developing collateral for Luxottica, Moët Hennessy, and Warner Bros., followed by a three-year contract at ABC Entertainment as one of the network’s youngest executives handling series and specials, including the Academy Awards. During this time, he also launched the Yale Culture & Technology Series, a thought-leadership platform that explored topics ranging from the "Future of TV" at the Academy of Television Arts & Sciences, to space travel at Jet Propulsion Labs. He continues to develop platforms that examine the changing landscapes of business, society, and culture. Drawing upon these explorations and work across industries as disparate as digital health and real estate, he is known for the kind of lateral thinking that breaks new ground.
Entrepreneurial in nature, Kevin is passionate about projects calling for initiative, leadership, and innovation. He is often immersed in his clients' worlds and has appeared as a spokesperson for several brands. Kevin graduated summa cum laude from Yale University with a degree in literature and art history and speaks Italian and French.
The immediate Diversified Luxury team further expands to a trusted network of professionals that are engaged to accommodate our projects’ varied scale.