ABOUT
penser hors limites
We are an industry-agnostic agency that specializes in objective-driven brand strategy spanning marketing, communications and business development.
We're fascinated by the power brands possess to drive passion and growth at a venture's every stage – from startup to maturity to re-invention.
With our client's mission and objectives front-of-mind, we diagnose, strategize and execute to:
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BUILD AND POSITION BRANDS FOR GROWTH
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DEFINE COMPETITIVE VALUE AND SALES PROPOSITIONS
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CONVERT PROPOSITIONS INTO PLATFORMS AND CONTENT
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AMPLIFY BRAND VOICE ACROSS STRATEGIC TOUCH POINTS
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ACQUIRE CLIENTELE AND NEXT-GEN AUDIENCES
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TRANSLATE BRAND EQUITY TO LAUNCH NEW EXTENSIONS
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GENERATE BRAND EXPERIENCES, LOYALTY AND REVENUE
Our perspective is informed by 20 years' experience facing an array of emergent challenges at global brands, startups and philanthropic organizations. For us, "luxury" describes a design-based approach to growth and innovation that values inspiration, purpose, learning and native human experience.
A commitment to positive social impact underpins our work, and we are proud to have brought the for-profit and philanthropic worlds together in several original platforms and campaigns.
OUR EXPERTISE
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REEL
Our channel for the things we LOVE and love to do!
Kevin Mark Lodie founded DIVERSIFIED LUXURY at the turn of the millennium, as culture, commerce and communication went online... worldwide.
As the agency’s managing partner, he leverages teams in New York City and Los Angeles whose collective expertise spans all aspects of brand marketing, communications, the digital tech stack and transmedia creative production.
Kevin began his career developing collateral for Luxottica, Moët Hennessy and Warner Bros., followed by a three-year contract at ABC Entertainment as one of the network’s youngest executives handling series and specials, including the Academy Awards. During this time, he also launched the Yale Culture & Technology Series, a thought-leadership platform that explored topics ranging from the "Future of TV" at the Academy of Television Arts & Sciences, to space travel at Jet Propulsion Labs. Subsequent projects with American Express, Franklin Covey, Giorgio Armani and Lexus further shaped his professional experience.
Entrepreneurial in nature, Kevin is passionate about projects calling for initiative, leadership and innovation. He is often immersed in his clients' worlds and has appeared as a spokesperson for several brands. Kevin graduated summa cum laude from Yale University with a degree in literature and art history and speaks Italian and French.
The immediate Diversified Luxury team further expands to a trusted network of professionals that are engaged to accommodate our projects’ varied scale.